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In This Era Of Technology, A Person Cannot Underestimate The Power Of E-mail Marketing

Billions of emails are sent every day

In this era of technology, a person cannot underestimate the power of e-mail marketing and consumer-facing market strategies that has seen an 83% growth in B2B and B2C markets since 2015.

According to new research released by Salesforce, in which 3500 global marketing leaders were polled, at manager level or higher position for its fourth annual State of Marketing report, e-mails experienced the largest surge in consumer-facing marketing programs, with email use by B2C marketers rising 106%.

E-mail Marketing

This surge indicates that marketers may be testing new channels in conjunction with proven ones to find combinations that work for their consumers. Marketers also report higher levels of awareness, engagement, and acquisition when combining e-mails with additional marketing channels according to Salesforce.

Billions of emails are sent every day

Some very interesting findings of the survey and research have been shared below:

  • The Salesforce report also bought shocking results as it showed the growth in the video advertising immensely, with video use growing 204%. Email was the second-highest advertising channel in growth for B2C marketers, but trailed video advertising’s growth of 141%.
  • Video advertising was closely followed by SMS/text messaging, a channel that grew 197% in the B2B market. B2B e-mail marketing, on the other hand, has only grown 56% since 2015.
  • A marked trend among high-performing marketers is that they are 12.8 times more likely to combine marketing efforts across channels such as email, mobile, and social. On average, marketing leaders today say that 34% of their budget is spent on channels they didn’t know existed five years ago and they expect that to reach 40% by 2019.
  • The reports also suggest that about half (51%) of the emails are identical messages to what they have broadcast in other channels. This is considered to be a missed opportunity for most marketers who may not be evolving fast enough between email and other channels based on customer behaviors or actions.
  • Additionally, 51% of respondents said that they get the same messages as they got on their e-mails as other marketing channels, while 29% of email messages evolve across channels and customer actions.
  • As in previous report iterations, Salesforce analyzed the differences between self-identifying high-performing and low-performing marketers.

So, from the survey and reports it was confirmed that e-mail marketing and SMS marketing are amongst one of the most preferred or reliable marketing channels for any business or company.

So, don’t wait and choose your package now from our wide range of products for SMS and E-mails.

This article is about: Business, Email, Marketing, B2b, B2c, Market Research, Marketing, Social Media

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Demystifying Bulk SMS Service and SMS API

A good Bulk SMS Service is an absolute must to be running a successful B2C business in India.  While the consumer studies may suggest otherwise but today success of a business depends on being in the customers SMS inbox at the right time and every time when he is looking for the goods and services you sell.

Combining offers with transaction information is another way of staying on top of customer mind and having a brand recall.  SMS is the fastest way of reaching customers, combining it with a feedback call to action can bring back life to business.  As it turns out combining SMS or Voice SMS with a missed call revert gives you perfect way of recording a customer ‘opt in’ and the data can be used for OBD (out bound dialing) and or later mining.

While there are many providers but a good OTP service is difficult to get.  Most consumers do not want to wait for more than 10 seconds for the OTP and not having a good OTP means loss of business.

 

One can explore www.jakewer.com/blog/products

 

for the most economical and yet high performance SMS packages.

 

Some Key applications of Bulk SMS are as below:

 

Authentication

Now start profiling your customer base with authorized log on to your application through
‘One Time Passwords’. Needless to say we also enable second factor authorizations.

Event reminders

Keep your customers informed of your events and promotions. We help you with retargeting
and customizing your messages for every event or even for events within events.

Notifications

Send out notifications to your customers on appointments, just one time simple integration allows you to send a host of notifications to enable your customers with information on their purchases.

ETA alerts

Send out notifications to your customers on appointments, just one time simple integration allows you to send a host of notifications to enable your customers with information on their purchases.

Lead alerts

Running a marketing operation, sure integrate with our API and enjoy keeping your sales team informed of the leads on the go.

Call tracking

An advanced call and message tracking solution enables you to track your messages and calls end to end till the interaction is completed by the user. While doing so also enjoy the statistics on how many pages of your website were visited by your customers.

Masked phone numbers

Now keep your customers information safe by masking numbers.

Automated surveys

Enjoy the power of automated surveys with a combination of our call tracking, missed call and reporting solutions. Segment your customers on the go and prepare repeat messaging easily.

 

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10 Beginner And Basic Email Marketing Statistics You Need To Know As An Entrepreneur

You’ll reach a mobile audience

With limited marketing money as a Start-Up in your small business budget, you want to make sure you’re spending your money and time effectively. You’ve likely heard anecdotes about small businesses that use email marketing to reach their audience and drive revenue.

But do the statistics and information back this up and helps you out?

Here are 10 beginner and basic Email Marketing Statistics that prove email marketing is a valuable tool for small businesses.

1. Emails are used worldwide

Emails are used worldwide

According to Radicati’s 2017 Email Statistics report, email will be used by 3 billion people by 2020. That’s almost half of the world’s population. (Out of the other half not using email, 1.6 billion people still don’t have electricity.) If you’re doing business in the developed or developing world, your customers are actively using email. Make sure you are as well.

 

2. Billions of emails are sent every day

Billions of emails are sent every day

Number of emails sent everyday is 205 billion to be exact in numbers. And this number is expected to reach 246 billion by the end of 2019. While there are more channels to communicate with your audience than ever before, it’s clear that email is still one of the most popular modes of communication.

 

3. Email’s return on investment is massive

Email’s return on investment is massive

Email makes money for your business or services. For every $1 you spend on email marketing, you can expect an average return of $38 according to reports. While there are many benefits of using email marketing, this is the one that keeps you in business.

 

4. Email grows your business rapidly by giving it visibility

Email grows your business rapidly by giving it visibility

According to 80 percent of professionals, email marketing drives customer acquisition and retention. As the saying goes, “If you’re not growing, you’re dying.”

 

5. Facebook can’t compete with e-mail marketing.

Facebook can’t compete with e-mail marketing.

Facebook is an important marketing tool for your business, but when you’re looking for the most direct way to reach and interact with your audience, it’s best to turn to email. Why? According to Forrester, people are twice as likely to sign up for your email list as they are to interact with you on Facebook.

 

6. Search engine and other social media can’t compete either

Develop a Content Plan

Conversion rates are huge in business through e-mail marketing. They show your ability to turn prospects and leads into customers or subscribers based on the content you create. While social media and search engine should not be ignored, email has higher conversion rates than these two tactics combined.

 

7. Business communication runs on email

Business communication runs on email

72 percent of consumers prefer email as their source of business communication. And don’t think that this just refers to messages sent around an office. Consumers rely on emails to learn more about the businesses they shop at and make informed purchasing decisions.

 

8. Consumers want to hear from you.

Consumers want to hear from you.

61 percent of consumers enjoy receiving promotional emails weekly. 38 percent would like emails to come even more frequently. Keep this in mind the next time you’re fretting that customers will get turned off by sending emails too often.

 

9. Transaction rates are sky high

BulkSMS Work

Send an email, get a sale. That’s the dream, right? That’s also the reality, especially when you personalize your emails. Personalized emails receive transaction rates that are six times higher than others.

 

10. You’ll reach a mobile audience

You’ll reach a mobile audience

Smartphones are here to stay and are likely carried by the majority of your customers. Marketers are scrambling for ways to reach mobile users. Luckily, there’s an easy and cost-effective option. 88 percent of smartphone users actively check email on their phones. This makes it more popular than any other app for both iPhones and Androids.

What can email marketing do for your business?

These email marketing statistics prove just how valuable email can be for your business. Whether you want to increase your number of customers or strengthen your relationship with existing customers, email marketing will give you the tools you need. So, kick start for email marketing today. Need a help. Send us enquiry.

Also if you want to learn how to measure the impact of your email marketing efforts from your side. Join us for a free consulting. See the Impact of Your Email Marketing with Reports.

Image Source: pixabay.com

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10 E-Mail Marketing Strategy For Start-UPS

BulkSMS Work

Now a days, E-mail Marketing is a strong foundation step to help you grow your business. It helps you generate leads and gain visibility, whether you are a start up, small or medium enterprise or a larger company. We are sharing 10 E-mail marketing Strategies, one should follow to gain maximum business and benefits, no matter what kind of business you have,  the process would be approximately the same.

1. Plan Your Campaign Structure and Presentation

Plan Your Campaign Structure and Presentation
Look at other campaigns you receive over mails, note features you like and plan what would be suitable for your own business, look at what your competitors are doing, go and ask your customers what information they would like to receive from you on a regular basis (offers, tips, articles, news) and how often they would like to be contacted. Then create an outline for your campaign design and content.

 

2. Offer Sign-up Benefits

Offer Sign-up Benefits
Are you going to offer a free report/download/consultation as a benefit of signing up for your subscriptions? If you haven’t got the free offer ready yet you’ll need create one now. If you are not going to offer anything – think how you will communicate the value of signing up to your future subscribers.

 

3. Develop a Content Plan

Develop a Content Plan
Email marketing is a long-term strategy, not a get-rich-quick scheme (or customers). So plan for the next 6 months what you are going to send in your campaigns to your target audience. What offers will you run? What articles and news will you share? Email content plan needs to synchronize with your existing marketing strategy and everything else you are /will be doing to promote your business online and offline.

 

4. Choose a Suitable Service Provider / Api / Format

Choose a Suitable Service Provider
There are  many service providers out there,  but in order to choose the right service provider think strategically about the features you need now and in 6-12 months time. Does it need to integrate with your CRM? Online payments? Membership system? Are you going to send a lot of autoresponder? How savvy are you with HTML/CSS to edit your campaigns? Many serviceproviders will offer a free trial so that you can look ‘inside’ to make the right decision. Switching providers is possible but it’s likely that you will lose email archive of previous campaigns.

 

5. Set Up Your business Template

Set Up Your business Template
You can either use a pre-designed template and tweak it for your needs or get someone to design a template for you according to your campaign structure and business branding. In the latter case test your template carefully against most email service providers as there are huge differences between what HTML tags are supported by each service provider.

 

6. Add a Form to Your Website

Add a Form to Your Website
To comply with CANSPAM law you will need to ensure people on your list expressed their consent to receive information from you. Double opt-in is the best method of compliance. So you can put your sign up form on your website (and social media  pages if you have one) and then direct traffic and leads to your website to get them to sign up. All email marketing systems will not allow you to import lists that you purchased, rented or copied from other websites (like a local business directory).

 

7. Advertise Your Newsletter Everywhere

Advertise Your Newsletter Everywhere
To get more people to sign you can advertise your email campaigns on all your online and offline promotional materials, talk about it at networking events, social media, forums, groups etc. and ask customers to sign up at the point of purchase.

 

8. Create a Campaign

Create a Campaign

Using your Content Plan and Template you can then create your first email campaign, test it and send.

 

9. Measure the Results

Measure the Results
Most sending systems will provide a comprehensive report detailing campaign’s performance like unsubscribes, opens, clicks, forwards over time. You can test different subject lines, different FROM names, different offers to see what works best. Some subscribers may even email you directly with their feedback. It’s also useful to ask for feedback when someone unsubscribes as you can then adjust your segmentation, frequency or content.

 

10. Improve, upgrade, change and Start Again!

BulkSMS Work
Using the results you can now improve your template, content and list segmentation. You can review how you are promoting your campaign: is what you promise actually what your subscribers will receive? And then you start working on your next campaign – as email marketing is a long-term strategy.

The main difference between a start up /SME’s and a larger company (or more established) is that in the latter case you would have a list of existing and/or past customers. You could then contact them personally and directly (not via an email marketing system) and offer to subscribe to your new email campaign, explaining the benefits they will get. This will help you grow your list quicker initially rather than just waiting for sign-ups via your newly established website.

Image Source: pixabay.com

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WooCommerce SMS Notifications Plug-in Documentation

Installation

Method 1

Upload the su-wc-sms-notifications folder to /wp-content/plugins/ directory via FTP.

Method 2

Upload the full ZIP file via Plugins > Add New > Upload on your WordPress Administration Panel.

Method 3

Search WooCommerce SMS Notifications in the search box on Plugins > Add New and page press Install Now button.

Activation

  1. Activate the plug-in through Plugins menu on WordPress Administration Panel.
  2. Set up the plug-in on WooCommerce > WooCommerce SMS Notifications or through Settings
  3. For obtaining credentials, please register at (http://www.jakewer.com/my-account/)

Settings

When you open WooCommerce SMS Notifications settings for the first time, you see a screen as below:

If you have not obtained the credentials yet, purchase a WooCommerce SMS Pack from http://www.jakewer.com/product-category/woocommerce/ and you will receive the credentials in email.

Once you have credentials available, fill the following information in the input boxes as seen in the above screenshot:

  • User Account ID – as mentioned in the email
  • User PIN – as mentioned in the email
  • Sender ID – as mentioned in the email and chosen at the time of registration
  • Mobile Phone Number – your mobile number on which you want to receive new order notifications

After entering this information, press Save Settings button. Once this information is saved, you will see an expanded settings page, with the following fields added below the current fields:

You can use any of the standard variables in the SMS templates. Further, if there are other meta variables associated with the order (defined by some other plug-ins) then you can include them in the Custom variables box (one variable per line) to use them in SMS templates.

You can also define a Signature, which can be appended to a SMS by using the special variable %signature% in the template.

For each stage of a WooCommerce order, you can select whether to send an SMS notification to the customer, and the template to use for the SMS. Note that, New Order message is sent to the store owner, whereas all other messages are sent to the client.

If you with to change a message’s template, click on Edit Template link next to the message template input box. Now, edit the template in whichever way you like. You can include new variables or remove earlier variables as well.

Once you click on Save Settings button, an approval request will be sent via Email to Jakewer, containing the new template, for each modified template. Once the template has been approved, you will receive an email on your admin email id, and the template will also be updated in the settings. Meanwhile, the SMS will continue to use the old template, until the new template has been approved.

If you have set-up your WooCommerce store to have any custom order status(es) – via some other plug-ins, then you can also set a message template for all such custom order statuses via Custom Status message box.

In Additional Settings section, you can choose to:

  • Send SMS to international numbers
  • Use customer’s shipping phone instead of billing phone to send SMS notifications (a custom Shipping Phone field is already added by the plug-in for this purpose)
  • Log all outgoing messages and SMS Gateway’s response to a text file for diagnosis of any issues
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woocommerce for your business

Now enjoy our Woo-Commerce extensions for enabling SMS notifications. No integration required with Woo-commerce, you can down load from wordpress and just purchase a subscription. Standard list of messages for each stage already added, you can also customize your messages on the go. Submitted for testing the plug in should be available for download from Second Week of Jan 17.